Tips for Dealing with the Media

• Be prompt for an interview
• Gather facts and information beforehand
• Consider your audience
• During an interview focus on three main points
• Use facts to support your points
• Repeat these points often
• Go beyond questions to tie them back into your main points
• Rehearse for the interview in advance
• Anticipate positive and negative questions
• Do not be overly technical
• Put a positive twist on negatives
• Be open and friendly
• Offer additional information
• Do not be afraid to say "I don't know"
• Refer the reporter to the right person
• Become familiar with the reporters work and style
• Be available for possible follow-up interview

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Tips for Dealing with the Media

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